He was returning from Rick Ross’s house, via Jet Ski, inviting viewers to “Ride wit me through the journey of life.” But the sun was setting fast, and confusion set in. Occasionally, his story lines are epic, like the time he live-Snapped his adventures getting lost at sea last December. Khaled’s appeal on the app is a bit harder to pin down.
It took him only about a month to get 20 million followers - almost as many people as tuned in to this year’s Grammy Awards, and nearly in the same stratosphere as Kylie Jenner, the world’s top Snapper but one who, being both an actual teenager and a Kardashian, enjoys an advantage. He began sharing videos of himself living enthusiastically: swigging Listerine from a bottle while getting ready, hanging out with Jay Z. Khaled first signed up for Snapchat in October, after noticing that other musicians he worked with used it. In an unlikely turn of events, the 40-year-old Khaled - who has been steadily making music since the early ’90s, recently collaborating with such artists as Drake and Lil Wayne - is now best known for his mastery of a social network largely favored by teens who think Instagram requires too many words (and who like the idea that the Snaps disappear in 24 hours).
#DONALD TRUMP AND DJ KHALED ALL I DO IS WIN REMIX FULL#
(It’s audio, but Khaled believes the setting matters.) Since Nas is one of Khaled’s idols, though, he wanted full “Oprah vibes.” Hence the semi-formal couch interview and all the signifiers of the good life: crystal glasses of Henny, a fat cigar smoking in the ashtray, and some fresh purple flowers - his “angels,” as Khaled calls blooms on the regular Snapchat tours he gives of his garden.
Diddy, for instance, will be interviewed in a Jacuzzi, Rick Ross in a Rolls-Royce. He and Nas have just finished up an hourslong recording session for the second episode of We the Best Radio, Khaled’s show for Apple Music’s Beats 1 radio. It’s the equivalent of blowing an air horn at the beginning of a game or, in this case, at the start of a video, like the teaser he’s filming with Nas in a blunty-smelling bungalow at the Beverly Hills Hotel.ĭJ Khaled - real name: Khaled Khaled, and perhaps the most famous living Palestinian-American besides former governor John Sununu and the Hadid brood - is leaning back in an armchair, wearing a big chain and low-slung dark-wash jeans, with a We the Best hoodie from his new line of Khaled merchandise.
I hear it before I even poke my head through the door frame: the familiar, percussive, triumphant declaration of self that I’ve heard at the beginning of several popular radio-friendly rap songs in the past decade, like “All I Do Is Win” and “We Takin’ Over.” The trademark “ DJ Khaaaled” incantation is sort of what the rap personality and producer DJ Khaled is best known for - or at least it was until he joined Snapchat four months ago. “Ride wit me through the journey of life.”
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